Birra e Sound 2024: A Celebration of Beer, Music, and Culture in the Heart of Salento
In the vibrant heart of Salento, Leverano is gearing up to welcome you to the 18th edition of “Birra e Sound,” the first European beer festival in Salento. From August 1 to 7, the Leverano market area will transform into an international beer city spanning 25,000 square meters, where culture, taste, and fun merge to offer you a unique and unforgettable experience. Get ready to enjoy seven memorable evenings, from 8:30 PM to midnight, immersed in the flavors and sounds that tell the story of European brewing traditions and beyond.
A Journey Through Beer, Music, and Culture
Birra e Sound is much more than just a beer festival. It’s a celebration of sociability, inclusiveness, and solidarity, values that lie at the heart of being together. Organized by MEBIMPORT, a Leverano-based company that has been importing and distributing the most famous European beer brands for over twenty years, the festival offers a unique opportunity to immerse yourself in a universe of flavors and sounds. MEBIMPORT is synonymous not only with quality distribution but also with cultural and territorial promotion. The company has always invested in the training and professional improvement of its clientele, promoting events that elevate beer as a symbol of taste and conviviality.
Explore the International Beer City
At the heart of the festival lies the international beer city, a 25,000 square meter exhibition space that will make you feel as if you are on a European pub tour. Each stand is set up to faithfully recreate the characteristic atmosphere of English, Danish, Spanish, German, Irish, and Scottish pubs. Here, you can taste over 150 types of draft beers and bottled specialties from all corners of Europe. The attention to detail is astonishing: from the intense aromas of Belgian Trappist beers like Chimay, to the freshness of local craft beers such as those produced by Birra Salento. This brewery, based in Leverano, has strengthened its ties with the region by cultivating local hops and creating Salento’s first malt house in collaboration with the DisTeBa of the University of Salento. The area dedicated to craft beer, known as Area Birrarte, will allow you to explore the agricultural beer production chain, with over 30 taps dedicated to this specialty. But the beer city is not just a place for tasting. It is also a center for learning and training. During the festival, you can attend seminars and workshops conducted by industry experts, such as master brewers and zythologists. These professionals will guide you through the discovery of tapping techniques and food-beer pairings, revealing the secrets that make each beer unique. There will be dedicated moments for tasting meditation beers, perfect for lovers of beer peculiarities.
A Rich Program of Events
Birra e Sound is not just about beer; it also features a rich schedule of events that will animate the six days of the festival. Every evening, two distinct areas will host concerts featuring Salento musical groups, national, and international artists. Music will be a central element of the festival, creating a festive and engaging atmosphere that will make each evening unforgettable. The complete musical program is available on the festival’s official website, but we can anticipate that there will be shows for all tastes: from the folk and traditional sounds of Salento to international rock and pop music. Live performances will be an opportunity to discover new artists and enjoy music in the company of friends, old and new.
Inclusivity and Solidarity
Birra e Sound also stands out for its commitment to inclusivity and solidarity. Thanks to the collaboration with AbilFesta, the festival guarantees services dedicated to people with disabilities, such as reserved parking, assistance from operators, accessible bathrooms, free wheelchair rental, and Braille menus for the visually impaired. Additionally, an area of the festival is dedicated to solidarity, with the presence of associations collecting funds for the less fortunate.
Gastronomy and Local Flavors
Gastronomy is another fundamental pillar of Birra e Sound. Inside the beer city, you will find food stands offering a wide range of Apulian and international excellences. You can savor local specialties such as spaghetti all’assassina, fried puccia, brasciole, and hanging caciocavallo, as well as dishes from various regional cuisines. The food stands do not limit themselves to Apulian tradition but also explore international flavors, creating culinary pairings that perfectly match the beers on offer. Furthermore, a dedicated gluten-free food area ensures that everyone, without distinction, can enjoy the event.
Beer Selection
The festival is distinguished by its vast selection of beers, covering a wide spectrum of styles and origins. From classic low-fermentation German beers, such as Budweiser Budvar from the Czech Republic, to Belgian Trappist beers, to Italian craft beers. Each beer is carefully chosen to ensure quality and variety, offering a tasting experience that satisfies all palates.
Conviviality and Fun
Birra e Sound is designed to be a convivial event, where gathering and sharing are at the heart of everything. The festival’s atmosphere is made even more special by the presence of a large amusement park, circus artist performances, and handcrafted circus-themed lights, adding a touch of magic and fun for both young and old.
A Festival for Everyone
Birra e Sound is an event for everyone: from young beer enthusiasts to families looking for a fun and entertaining experience. The variety of activities and shows ensures that there is something for every age and interest, making the festival a must-attend event for anyone in Puglia from August 1 to 7.
MEBIMPORT’s Commitment
MEBIMPORT, the festival organizer, is a company that goes beyond beer distribution, investing in cultural and territorial promotion as well. Through Birra e Sound, MEBIMPORT not only enhances the value of beer but also contributes to the development of local tourism and culture, creating an event that combines gastronomy, music, and conviviality into one grand celebration.
Birra e Sound is much more than just a beer festival. It is an event that celebrates sociality, inclusivity, and solidarity, offering a unique experience in the heart of Salento. With a wide selection of beers, a rich musical program, and a constant commitment to inclusivity and solidarity, Birra e Sound is a must-attend event for all beer and good music lovers. Don’t miss the chance to experience seven unforgettable evenings, from August 1 to 7, immersed in the flavors and sounds that tell the story of European brewing traditions and beyond. We look forward to seeing you in Leverano to celebrate beer, music, and conviviality together.